Landing Page Design Guidelines

In chapter 1, part 4 of Landing OS series, we'll look into the landing page design guidelines.

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Creating a successful landing page should be a top priority for any business looking to increase website traffic, boost conversions, and make more sales. As such, having well-crafted design guidelines are essential. A landing page's design should be focused on delivering a specific message or goal engagingly and concisely. It should prioritize the user experience and help guide visitors through the conversion process.

Take advantage of these design guidelines today to create a successful landing page and boost conversions!

Start by selecting visuals that are consistent with the brand image and purpose of the page, and craft messaging that is informative yet concise.

Add navigation links to external and internal sources, customize form fields so they only ask relevant questions, then optimize your existing pages with testing techniques such as split tests and video content.

Your visitors will appreciate the effort you put into improving their experience, and you'll start seeing better results in no time.

Elements to Consider While Making Landing Page Design

When creating your own landing page design guidelines, there are five main elements: visuals, messaging, navigation, form fields, and conversion optimization.

It's important to strike a balance between them to maximize conversions while providing users with an easy-to-navigate experience that encourages engagement and action.

Visuals - The Most Important One

First and foremost are visuals; they play an important role in communicating key messages and making a positive impression on visitors. When selecting visuals for your landing page, always ensure they are consistent with the page's overall brand image and purpose. Opt for high-quality photos or illustrations that will grab attention and draw people in—giving them a better overall impression of your company's professionalism. Additionally, ensure that you include enough space around images so they don't overwhelm the rest of the content or detract from the key message you're trying to communicate.

Messaging

Next up is messaging; it's one of the most important aspects of any landing page because it helps communicate what visitors can expect from your product or service.

Aim for clarity and brevity when writing your headline—make sure it communicates why someone should click through onto the page—and use supporting text below it to further expand on its benefits or features.

Keep copy concise yet informative; avoid large blocks of text that may be overwhelming to read or too much for visitors to take in at once.

Once you've nailed down two aspects—visuals and messaging—you'll need to focus on navigation next; this includes linking both external (outside your website) sources like social media profiles and internal (inside your website) pages like support resources or blog posts.

Internal links create pathways back into your site, which helps search engines crawl it more effectively.

In contrast, external links build trust by showing users useful information sources alongside yours—such as reviews/testimonials from other customers who have benefited from using your product/service before them.

Form Fields

Your fourth step would be to form fields. Typically, these are used whenever you need contact information, such as email addresses, in exchange for a bonus offer like an ebook download or webinar registration link.

Form fields act as gateways allowing you access to further marketing funnels after people have gone beyond the browsing stage into researching what more you have to offer them (and if it's worth their time).

Always keep form length short and simple by tailoring questions specifically for what data you want to be collected—too many questions might put potential customers off from filling out the form altogether, so err on the side of caution here!

Conversion Optimization

The fifth element is conversion optimization; this involves optimizing existing pages with certain testing techniques to convert more visitors into leads/subscribers.

You can do split tests (A/B), upload video content onto pages that increase engagement compared to static images, give new visitors incentives such as free trial offers, etc., and set up 'thank-you' pages.

Hence, people know their actions were successful after submitting forms/subscribing, etc., tracking analytics regularly so improvements can be made over time based on results gathered, etc. All these factors come together when designing your landing page design guidelines!

Key takeaways

Good landing page design guidelines are essential for creating effective conversions. When users visit your website, it's important to make sure the copy and layout of the page are easy to follow, aesthetically pleasing, and highlights all the key features of your product or service.

Design guidelines also help ensure that all pages on your site are consistent, so visitors have a familiar experience navigating your site. By following best practices for usability and design, you can maximize results from traffic visiting your website.

Following good design guidelines is important because it ensures that visitors have a positive experience on your website. Proper page layout, clear and concise copy, relevant images and videos, and interesting calls to action all contribute to maximizing conversions from visitors.

Additionally, adhering to design principles allows you to keep the look of your website consistent across pages, so users are familiar with their navigation experience.

Quality landing page design also helps create trust with potential customers by showing that you put effort into ensuring the site looks professional and organized.

These factors make it essential for businesses to follow quality landing page design guidelines to increase conversions and grow their customer base.

Conclusion

When creating landing page design guidelines, the five main elements are visuals, messaging, navigation, form fields, and conversion optimization. Visuals should be high-quality and consistent with the brand image while messaging should be concise yet informative.

Navigation links should be both external (outside your website) sources as well as internal (inside your website) ones. Form fields should be kept short and tailored to the data you want to be collected.

Finally, conversion optimization techniques such as split tests, video content, incentives, and analytics tracking can help increase conversions.

Use EarlyBird landing page builder if you want to create a new landing page for your MVP in under 10 minutes.