A testimonial at its core is a customer review. The customer attests to using your product, and in their own words, tells the vast audience of the internet what their experience was like. While you can get testimonials from celebrities and other influencers, most potential customers put their trust in the testimonials of regular people just like them.
Testimonials are social proof. Each testimonial is proof that a real customer has used your product, and is telling people how that experience went. They are providing first-hand proof of using your product from a third party, someone who doesn't gain anything from talking about it.
In this tutorial, I'll instruct how to add testimonials to your landing page with EarlyBird. The entire setup will take no more than 5 minutes, and here's your step-by-step guide:
Step 1 - Get your embeddable code from your widget
EarlyBird enables you to integrate customer testimonials from any review management platform that offers an embedded script for embedding testimonials. Here are examples of integrating with 3 typical testimonials platforms:
Senja is a tool that makes collecting testimonials from your customers insanely easy and makes using them to improve your conversion even easier.
To get your embeddable code from Senja, the widget maker, click the Embed button at the top right:
Now copy the widget code:
You’re done in Senja, you can now switch to Step 2.
Testimonial.to is a simple solution that allows you to collect testimonials and share embedded videos from your customers without the need for website hosting or a video hosting platform like Wistia.
To get your embeddable code from Testimonials.to, go to your account dashboard and visit the space you want to add to your landing page. After clicking the space, you will see the "Wall of Love" option on the left sidebar in the Embed section.
Click that, then choose the styles you want to display the wall of love, in the last step, you will find the embed code. Click the "Copy code" button will copy the code to the clipboard automatically.
You’re done in Testimonials.to, you can now switch to Step 2.
PraiseHive is a tool that helps businesses collect, manage, and showcase testimonials from their satisfied customers. It allows businesses to use the power of social proof to increase trust in the brand and drive more sales.
To get your embeddable code from PraiseHive, go to the widgets page, and click on the "Embed Widget" button Alternatively, as shown in the video tutorial above, you can click on the "Edit" button, and once you are on the edit page of your widget, you can click on the "Embed" button.
Then, a modal will pop up on your screen and you will be able to copy the embeddable code by clicking on the "Copy" button.
Step 2 - Add the widget inside your EarlyBird page
In your EarlyBird dashboard, go to the landing page editor, and add a Testimonials block at the desired location.
Paste the embeddable code you copied in Step 1.
Step 3 - Publish your changes
Don't forget to publish your changes on the EarlyBird landing page, and you will be able to see your testimonials displayed on your landing page.